Columbia Museum of Art Case Study  The museum project divided into two distinct efforts. The first and most difficult portion of the project involved targeted public support for the project from the City of Columbia and Richland County. We created and implemented a strategic public relations effort that touched all the significant decision-makers and interest groups in the community while raising early private money to cement the evolving local political support. Once the public commitment was secured, a several year effort, we moved forward with the capital campaign. Given the expense and size of the project, more that originally envisioned, the capital campaign was a multi-phased effort implemented over several years. But the result, both in the building itself and in what this means to the community, was worth the work. Bob Wislinski Another Case Study: Ft. Jackson Commemorative Statue More Kudos |
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